WillowTree is the premier luxury homebuilder in the Dallas-Fort Worth metroplex.

We provide professional design and building services to give our clients expertly conceived and precisely crafted new homes, renovations and additions. Our team of experts will ensure any project meets your expectations. If you are looking for the home of your dreams, turn to the professionals at WillowTree.

 Team Members

Travis Franks

Executive Director

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Travis Franks serves as the construction director of WillowTree and oversees each project from conception to final walk through. His extensive knowledge in the residential construction field allows him to take homeowner ideas and turn them into reality while offering insights on the most up to date trends. He has worked for a top 5 national home builder where he gained experience in construction management, home building and remodeling. In addition, he has been involved in the residential land sales and development sector where he obtained his real estate license. He has also worked alongside major plumbing and fixture manufacturers as a regional representative. His extensive network allows WillowTree to present our clients with top of the line products and services at the most competitive prices.

Travis holds a Bachelor of Science degree from The University of North Texas and currently lives in Southlake, Texas with his wife and two children. They have deeply rooted ties to the Southlake community and are active members of White’s Chapel United Methodist Church, where they are always willing to serve.


Jody Alumbaugh, PE

Executive Director

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Jody Alumbaugh is a professional engineer with over 12 years of experience in the construction and design of structures and serves to oversee, evaluate, approve, and coordinate all projects. His engineering background and education provides our customers with a unique ability to analyze the microscopic interactions of a project while managing it on a global level.

Jody has overseen the structural design and construction administration on various types of new and remodel projects including residential structures, multifamily, retail centers, mixed use, warehouses, condominiums and parking structures. In addition to this, he has led the structural engineering effort for structural forensics, fire-damaged structures, client pre-purchase observations and feasibility studies.


Luke Roll

Project Manager

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Luke Roll serves as Project Manager/Superintendent for WillowTree and oversees both new construction and remodel projects. His goal with every project is to guide and explain all aspects of construction process to his clients. During each project his is responsible for the scheduling of all sub-contractors and general management of the job site. He believes in an open line of communication with his clients. He treats ever clients project and home with the same care and attention to detail he would his own. This ensures that the project is completed on time and exceeds the customer’s expectations.

Luke holds a Bachelor of Arts degree from Texas Tech University and currently lives in
North Richland Hills, Texas with his wife.

(817) 584-1288

Sara Roach

Director of Preconstruction

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Sara’s background in structural engineering allows her to effectively manage the pre-construction needs of each project. She has been a member of the WillowTree team since 2015.

Sara holds both a Bachelor and Master of Science degrees in Architectural Engineering from Kansas State University and currently resides in Colleyville, TX with her husband and three children. Her strong desire to help others succeed carries over into her position on the Heritage Elementary PTA Executive Board and as a member of 121 Community Church.

 Our Process

At WillowTree we walk you through each step towards finishing your luxury home.


WillowTree has expert personnel ready to design your home to any standards, size or requirements. Let us know what you envision and we will make it a reality.


Just like any other endeavor in life, to build something strong you must begin with a solid foundation. Every luxury home we build starts with a strong base.


Once the foundation is set, it is time to frame your home. During this time you will finally begin to see your home come to life as the skeleton becomes whole. Rooms, hallways and closets become clearer as wiring and plumbing are visible throughout the house.


Once the shell is built, your new house becomes a home down to the smallest detail as we complete construction with luxurious finishing touches and expert interior design.

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